World of Norm has it's first TV advert! Illustrated by FMI's Donough O' Malley, Norm makes his TV debut this week in the very first World of Norm advert in conjunction with Asda. The advert, which is narrated by the author Jonathan Meres, will run across the Disney channel and Cartoon Network running from the 17 to 31 July. This campaign is estimated to reach 14.9% of all children that's 1,300,000 across the UK and Ireland!
Orchard books have also secured a giveaway of 20,000 copies of the first World of Norm title: May Contain Nuts with the Guardian on Saturday 19 July. The book will be given away with all copies of the Guardian sold in Tesco and Tesco Metro stores. The full World of Norm series will be advertised in the back of the special A format giveaway book. So don't forget to get a copy of the Guardian this Saturday!!!